The Challenge & Initial Research

Story Tyke began as a simple email subscription service that delivered bedtime stories right to your inbox. After growing to thousands of daily subscribers, and 700 customer survey responses and video interactions, XLR8 was brought in to decipher how their email subscription needed to improve to meet their customers needs. Parents wanted something that personalized content for each child and saved time and money (no more searching online or making a run to the library). After working closely with the Story Tyke team, we determined that a custom native